Influencer Campaign - Case Study
Project information
- Category: Influencer Campaign
- Client: Flexible Motor Contracts(FMC) - Car Rental Company
- Date: June, 2023
- Timeline: Two Months
- Role: Social Media Manager
Summary
The primary objective of this marketing campaign was to strategically leverage influencers and prominent content creators to produce compelling content aligned with our brand's image. This campaign aimed to build lasting brand loyalty and foster organic growth in our social media following.
Background
In collaboration with stakeholders, I spearheaded a team effort aimed at increasing exposure and fortifying the brand reliability and image. My strategic recommendation centred on leveraging our influencer clientele to create impactful content. The advantage of this approach lies in the organic increase in viewership, further reinforcing our brand strength by showcasing the caliber of clients we attract.
Challenges
The execution of this plan posed several challenges, among them being time constraints and the need to secure the right videographers at opportune moments. Our success hinged on meticulous planning and swift responsiveness to address any complications during the filming process.
Implementation
To execute this plan, we contacted popular online content creators 'Yung Filly' and 'Darkest Man' for a collaborative venture. Both influencers embraced the opportunity to contribute to our content creation. I conceptualised a subtle approach, capturing them organically endorsing their favourite cars from our fleet. This not only showcased their genuine affinity but also highlighted the appeal of our fleet. Additionally, with Darkest Man, we filmed a rapid-fire questions video, providing viewers with insights into his persona and automotive preferences. This approach not only created engaging content but also seamlessly integrated his followers into our community.
Results
Despite these challenges, the content produced yielded exceptional results, reaching an audience exceeding 65 thousand people, more than six times our existing following. This achievement not only bolstered our business's visibility but also translated into tangible business growth. The featured cars gained significant popularity, attracting new customers who developed a genuine connection with FMC. The visual representation of familiar faces utilising our services played a pivotal role in fostering trust and loyalty within our expanding customer base.
We've worked with Hassan for a long time, where he has led a number of campaigns. It has always been a pleasure! He has helped us create engaging and creative content that represents our business well and has helped us grow. Hassan works in a very timely manner and always ensures that you are fully satisfied with the results!
